Research Catalog

Magia e capitalismo : um estudo antropológico da publicidade

Title
Magia e capitalismo : um estudo antropológico da publicidade / Everardo P. Guimarães Rocha.
Author
Rocha, Everardo P. Guimarães, 1951-
Publication
São Paulo, SP : Brasiliense, 1985.

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TextUse in library HF5827 .R58 1985Off-site

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Details

Description
162 p. : ill.; 21 cm.
Subject
  • Advertising > Social aspects
  • Symbolism in advertising
  • Advertising agencies
Note
  • Originally presented as the author's thesis (master's)--Universidade Federal do Rio de Janeiro.
Bibliography (note)
  • Bibliography: p. [160]-162.
LCCN
85199925
OCLC
  • ocm15789965
  • SCSB-1171749
Owning Institutions
Princeton University Library