Research Catalog

Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis

Title
Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis / edited by David B. Montgomery and Dick R. Wittink.
Author
ORSA/TIMS Special Interest Conference on Market Measurement and Analysis (1st : 1979 : Stanford University)
Publication
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1980.

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Details

Additional Authors
  • Montgomery, David Bruce.
  • Wittink, Dick R.
  • Operations Research Society of America.
  • Institute of Management Sciences.
Description
vi, 573 pages : illustrations; 28 cm.
Series Statement
Report ; no. 80-103
Uniform Title
Report (Marketing Science Institute) ; no. 80-103.
Subject
  • Marketing > Mathematical models > Congresses
  • Marketing research > Congresses
  • Marketing > Mathematical models
  • Marketing research
Genre/Form
Conference papers and proceedings.
Note
  • Held at Stanford University, Mar. 26-28, 1979.
Bibliography (note)
  • Includes bibliographies.
LCCN
81156354
OCLC
  • ocm06704570
  • 6704570
  • SCSB-1174081
Owning Institutions
Princeton University Library