Research Catalog
Essentials of patents
- Title
- Essentials of patents / Andy Gibbs, Bob DeMatteis.
- Author
- Gibbs, Andy.
- Publication
- Hoboken, N.J. : Wiley, ©2003.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Use in library | T339 .G43 2003 | Off-site |
Details
- Additional Authors
- DeMatteis, Bob.
- Description
- xviii, 270 pages : illustrations; 23 cm
- Summary
- This is not your 'ordinary patent book'. It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.
- Subject
- Genre/Form
- patents.
- Patents
- Patents.
- Brevets d'invention.
- Note
- Includes indexes.
- Contents
- Patents: high stakes, high value, high liability -- Patent licensing -- Patent strategy -- Patent tactics -- Managing patents in the marketing department -- Managing patents in the engineering department -- Managing patents in manufacturing and operations -- Managing patents in the finance department -- Managing patents in the human resources department -- Managing patents in the information technology department -- Patent management and the corporate/ip counsel -- Patent management paradigm for the ceo/ico.
- ISBN
- 0471250503
- 9780471250500
- LCCN
- 2003269755
- OCLC
- ocm54408210
- 54408210
- SCSB-9129083
- Owning Institutions
- Princeton University Library