Research Catalog

Essentials of patents

Title
Essentials of patents / Andy Gibbs, Bob DeMatteis.
Author
Gibbs, Andy.
Publication
Hoboken, N.J. : Wiley, ©2003.

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StatusFormatAccessCall NumberItem Location
TextUse in library T339 .G43 2003Off-site

Details

Additional Authors
DeMatteis, Bob.
Description
xviii, 270 pages : illustrations; 23 cm
Summary
This is not your 'ordinary patent book'. It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.
Subject
  • Inventions > Marketing
  • Patents
  • Inventions > Marketing
  • Patents
  • Patent
Genre/Form
  • patents.
  • Patents
  • Patents.
  • Brevets d'invention.
Note
  • Includes indexes.
Contents
Patents: high stakes, high value, high liability -- Patent licensing -- Patent strategy -- Patent tactics -- Managing patents in the marketing department -- Managing patents in the engineering department -- Managing patents in manufacturing and operations -- Managing patents in the finance department -- Managing patents in the human resources department -- Managing patents in the information technology department -- Patent management and the corporate/ip counsel -- Patent management paradigm for the ceo/ico.
ISBN
  • 0471250503
  • 9780471250500
LCCN
2003269755
OCLC
  • ocm54408210
  • 54408210
  • SCSB-9129083
Owning Institutions
Princeton University Library