Research Catalog
Creative strategy and tactics in advertising : a managerial approach to copywriting and production
- Title
- Creative strategy and tactics in advertising : a managerial approach to copywriting and production / Sherilyn K. Zeigler, J. Douglas Johnson.
- Author
- Zeigler, Sherilyn K.
- Publication
- Columbus, Ohio : Grid Pub., ©1981.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5823 .Z4 1981 | Off-site |
Details
- Additional Authors
- Johnson, J. Douglas, 1918-
- Description
- 324 pages : illustrations; 26 cm.
- Series Statement
- Grid series in advertising and journalism
- Uniform Title
- Grid series in advertising and journalism.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 0882442295
- 9780882442297
- LCCN
- 80023899
- OCLC
- ocm06555402
- 6555402
- SCSB-1335241
- Owning Institutions
- Princeton University Library