Research Catalog

Meta-analysis in marketing : generalization of response models

Title
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
Author
Farley, John U.
Publication
Lexington, Mass. : Lexington Books, c1986.

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TextUse in library HF5415.2 .F28 1986Off-site

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Details

Additional Authors
Lehmann, Donald R.
Description
xiv, 121 p. : ill.; 24 cm.
Alternative Title
Marketing Science Institute series.
Subject
  • Marketing research
  • Meta-analysis
Note
  • "Marketing Science Institute series"--Jacket.
  • Includes index.
Bibliography (note)
  • Bibliography: p. [109]-115.
ISBN
0669140392 (alk. paper)
LCCN
86045606
OCLC
  • ocm13792077
  • SCSB-1184306
Owning Institutions
Princeton University Library