Research Catalog

Title

Setting the agenda : the mass media and public opinion / Maxwell McCombs.

Author

McCombs, Maxwell E.

Publication

Cambridge, UK : Polity ; Malden, MA : Blackwell Pub., 2004.

Items in the Library & Off-site

Details

Description

xiv, 184 pages : illustrations; 24 cm

Summary

"Across the world, the mass media strongly influences what the pictures of public affairs 'in our heads' are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour." "This new book will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion."--Jacket.

Subject

• Mass media and public opinion
• Mass media > Social aspects
• 05.30 mass communication and mass media: general
• Mass media and public opinion
• Mass media > Social aspects
• Gesellschaft
• Massenmedien
• Öffentliche Meinung
• Massamedia
• Publieke opinie
• Invloed
• Agendavorming
• Mass media > Political aspects
• Public opinion

Bibliography (note)

• Includes bibliographical references (p. [150]-178) and index.

Contents

Influencing public opinion -- Reality and the news -- How agenda-setting works -- Why agenda-setting occurs -- The pictures in our heads -- Attribute agenda-setting and framing -- Shaping the media agenda -- Consequences of agenda-setting -- Mass communication and society.

ISBN

• 0745623123
• 9780745623122
• 0745623131
• 9780745623139

LCCN

2005274771

OCLC

• ocm56466410
• 56466410
• SCSB-1352638

Owning Institutions

Princeton University Library