Research Catalog

Promotional strategy : managing the marketing communications process

Title
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Author
Engel, James F.
Publication
Homewood, Ill. : Irwin, 1987.

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TextUse in library HF5415 .E65 1987Off-site

Details

Additional Authors
  • Warshaw, Martin R.
  • Kinnear, Thomas C., 1943-
Description
xvi, 621 pages, 4 unnumbered pages of plates : illustrations (some color); 24 cm.
Series Statement
The Irwin series in marketing
Uniform Title
Irwin series in marketing
Subject
  • Marketing
  • Advertising
  • Marketing > Management
  • Publicity
  • Marketing
  • marketing
  • advertising
  • Publicity
  • Advertising
  • Marketing > Management
  • Sales-promotion
Bibliography (note)
  • Includes bibliographies and index.
ISBN
  • 0256036438
  • 9780256036435
LCCN
86082275
OCLC
  • ocm15719183
  • 15719183
  • SCSB-1190238
Owning Institutions
Princeton University Library