Research Catalog

Title

Political persuasion in presidential campaigns / edited by L. Patrick Devlin.

Publication

New Brunswick, N.J., U.S.A. : Transaction Books, ©1987.

Items in the Library & Off-site

Details

Additional Authors

Devlin, L. Patrick (Lawrence Patrick)

Description

218 p.; 24 cm.

Subject

• USA Präsident
• Presidents > United States > Election
• Campaign management > United States
• Political campaigns > United States
• Mass media > Political aspects > United States
• Campaign management
• Mass media > Political aspects
• Political campaigns
• Presidents > Election
• Präsidentenwahl
• Wahlkampf
• Aufsatzsammlung
• United States

Bibliography (note)

• Includes bibliographies.

Contents

Introduction / L. Patrick Devlin -- Part I. Political perspectives -- New technologies in campaigns / Robert Smith -- Polling in campaigns / Vincent Breglio -- Money in campaigns / Randy Huwa -- Television advertising in the Reagan campaign / Richard O'Reilly -- Radio advertising in campaigns / Tony Schwartz -- Press conferences in campaigns / Jerry treHorst -- Part II. Media perspectives -- Television network news in campaigns / Roger Mudd -- Columnist in campaigns / David Broder -- Newspapers in campaigns / David Nyhan -- News magazines in campaigns / John Mashek -- Local television news in campaigns : Boston / Kirby Perkins -- Local television news in campaigns : Providence / Laureen White -- Part III. Academic perspectives -- Functions of presidential campaigns / Bruce E. Grombeck -- Elections as ritual drama / Dan Nimmo -- Voter control of information / Thomas E. Patterson -- Magic words and plain campaigns / Doris A. Graber -- PACs, parties, and presidents / Larry J. Sabato -- Campaign commercials / L. Patrick Devlin.

ISBN

• 0887380786
• 9780887380785

LCCN

86007055

OCLC

• ocm13161882
• 13161882
• SCSB-1193622

Owning Institutions

Princeton University Library