Research Catalog
Persuading people : an introduction to rhetoric
- Title
- Persuading people : an introduction to rhetoric / Robert Cockcroft and Susan Cockcroft.
- Author
- Cockcroft, Robert, 1939-
- Publication
- Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2005.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | PN187 .C625 2005 | Off-site |
Details
- Additional Authors
- Cockcroft, Susan M.
- Description
- xiii, 258 pages; 22 cm
- Summary
- "This practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills."--Jacket.
- Subject
- Note
- Previous ed.: 1992.
- Bibliography (note)
- Includes bibliographical references (p. 241-250) and index.
- Contents
- Introduction : rhetoric defined -- 1. Personality and stance -- 2. Pathos and emotional engagement -- 3. Reason : the resources of argument -- 4. Reason : choice and judgement -- 5. The persuasive process -- 6. The persuasive repertoire -- 7. Practising persuasion -- Conclusion : fast forward -- App. A. More on the models -- App. B. Further rhetorical devices -- App. C. A finding list for rhetorical devices.
- ISBN
- 1403921822
- 9781403921826
- OCLC
- ocm60408666
- 60408666
- SCSB-1362942
- Owning Institutions
- Princeton University Library