Research Catalog

Participatory communication strategy design : a handbook

Title
Participatory communication strategy design : a handbook / prepared by Paolo Mefalopulos and Chris Kamlongera for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
Author
Mefalopulos, Paolo.
Publication
Rome : Food and Agriculture Organization of the United Nations, 2004.

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Details

Additional Authors
  • Kamlongera, Chris.
  • Southern African Development Community. Centre of Communication for Development.
  • Food and Agriculture Organization of the United Nations. Communication for Development Branch.
Description
ix, 111 pages : illustrations; 30 cm
Summary
This handbook on Participatory Communication Strategy Design (PCSD) has been prepared as training and filed guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.--Publisher's description.
Subject
  • Communication planning
  • Communication > Methodology
  • Communication in rural development
  • Communication in community development
  • Rural development
  • rural development
Note
  • This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.
  • "TC/M/Y5794E/1/11.04/1500"--P. [4] of cover.
Bibliography (note)
  • Includes bibliographical references (p. 109-111).
Contents
The foundation of communication strategy design -- Participatory design of messages and discussion themes -- Communication materials and media issues -- Managing the planning and implementation of the communication programme.
ISBN
  • 9251052522
  • 9789251052525
OCLC
  • ocm60554998
  • 60554998
  • SCSB-8815807
Owning Institutions
Princeton University Library