Research Catalog

Be your own spin doctor : a practical guide to using the media

Title
Be your own spin doctor : a practical guide to using the media / Paul Richards.
Author
Richards, Paul, 1967-
Publication
London : Politico's, 2005.

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TextUse in library P92.G7 R53 2005Off-site

Details

Description
xiv, 189 pages; 22 cm
Subject
  • Spin doctors
  • Public relations
  • Publicity
  • Mass media
  • Public Relations
  • Advertising
  • public relations
  • advertising
  • mass media
  • Öffentlichkeitsarbeit
  • Massenmedien
Note
  • Previous ed.: Harrogate: Take That, 1998.
Bibliography (note)
  • Includes bibliographical references (p. 185-186) and index.
Contents
1. In defense of spin -- 2. Why bother? -- 3. Understanding the media -- 4. Dealing with journalists -- 5. In the news or in the bin? -- 6. Creating a strategy -- 7. Spinning in print -- 8. Spinning on the air -- 9. Advanced spinning -- Conclusion : into the light.
ISBN
  • 1842751360
  • 9781842751367
OCLC
  • ocm62759952
  • 62759952
  • SCSB-8813193
Owning Institutions
Princeton University Library