Research Catalog
Talk the walk : advancing sustainable lifestyles through marketing and communications
- Title
- Talk the walk : advancing sustainable lifestyles through marketing and communications / [producer: this report has been produced by UNEP, the UN Global Compact Office and Utopies ; editor: this report's content has been witten by Stanislas Dupré (Utopies) with the support of Jérémy Sauvage [and others] ; forewords, Monique Barbut, Georg Kell].
- Author
- Dupré, Stanislas.
- Publication
- [Nairobi, Kenya] : [United Nations Environment Programme], [©2005]
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Use in library | HF5413 .D87 2005q Oversize | Off-site |
Details
- Additional Authors
- Description
- 49 pages : color illustrations; 30 cm
- Summary
- This publication aims to provide some elements of response to questions frequently raised by the business community, including: Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? The text includes a summary of existing research on consumers' attitudes towards green products; an analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, automotive, etc.; as well as key tips to communicate effectively and a practical toolbox for practitioners.--Publisher's description.
- Alternative Title
- Advancing sustainable lifestyles through marketing and communications
- Subject
- Note
- Cover title.
- "DTI-0763-PA"--P. [4] of cover.
- "Written by Stanislas Dupré"--T.p. verso.
- Bibliography (note)
- Includes bibliographical references.
- Additional Formats (note)
- Available both in print and online.
- Contents
- How can marketing foster sustainable consumption?. What is wrong with current consumption patterns? -- Can marketing be part of the solution? -- IS there a business case? -- Where do we stand? what is next? -- How companies do it. What are the lessons from the pioneers? -- Can mainstream companies do the same? -- Can a company incite to consume less? -- How can I do it?. What are the key tips to communicate effectively? -- Where do you stand? -- Where to find more resources?.
- ISBN
- 9280726587
- 9789280726589
- OCLC
- ocm70842929
- 70842929
- SCSB-1397644
- Owning Institutions
- Princeton University Library