Research Catalog

Talk the walk : advancing sustainable lifestyles through marketing and communications

Title
Talk the walk : advancing sustainable lifestyles through marketing and communications / [producer: this report has been produced by UNEP, the UN Global Compact Office and Utopies ; editor: this report's content has been witten by Stanislas Dupré (Utopies) with the support of Jérémy Sauvage [and others] ; forewords, Monique Barbut, Georg Kell].
Author
Dupré, Stanislas.
Publication
[Nairobi, Kenya] : [United Nations Environment Programme], [©2005]

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Details

Additional Authors
  • United Nations Environment Programme.
  • United Nations. Global Compact Office.
  • Utopies.
Description
49 pages : color illustrations; 30 cm
Summary
This publication aims to provide some elements of response to questions frequently raised by the business community, including: Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? The text includes a summary of existing research on consumers' attitudes towards green products; an analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, automotive, etc.; as well as key tips to communicate effectively and a practical toolbox for practitioners.--Publisher's description.
Alternative Title
Advancing sustainable lifestyles through marketing and communications
Subject
  • Consumption (Economics)
  • Consumer behavior
  • Green marketing
  • Sustainable development
  • sustainable development
  • Nachhaltigkeit
  • Soziomarketing
  • Umweltverträgliches Produkt
  • Verbrauch
  • Verbraucherinformation
  • Verbraucherverhalten
  • Marketing
Note
  • Cover title.
  • "DTI-0763-PA"--P. [4] of cover.
  • "Written by Stanislas Dupré"--T.p. verso.
Bibliography (note)
  • Includes bibliographical references.
Additional Formats (note)
  • Available both in print and online.
Contents
How can marketing foster sustainable consumption?. What is wrong with current consumption patterns? -- Can marketing be part of the solution? -- IS there a business case? -- Where do we stand? what is next? -- How companies do it. What are the lessons from the pioneers? -- Can mainstream companies do the same? -- Can a company incite to consume less? -- How can I do it?. What are the key tips to communicate effectively? -- Where do you stand? -- Where to find more resources?.
ISBN
  • 9280726587
  • 9789280726589
OCLC
  • ocm70842929
  • 70842929
  • SCSB-1397644
Owning Institutions
Princeton University Library