Research Catalog

Title

Marketing to women around the world / by Rena Bartos.

Author

Bartos, Rena.

Publication

Boston, Mass. : Harvard Business School Press, ©1989.

Items in the Library & Off-site

Details

Description

xvii, 320 pages : illustrations; 24 cm

Summary

Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers.

Subject

• Women consumers
• Marketing
• Women > Employment
• Women in advertising
• marketing
• Marketing
• Women consumers
• Women > Employment
• Women in advertising
• cross cultural analysis
• women workers
• homemaker
• labour force participation
• motivation
• educational level
• child care
• family
• married women
• life cycle
• working mother
• employees attitude
• consumer behaviour
• statistical table
• Consommatrices
• Femmes > Travail
• Femmes dans l'industrie de la publicité
• Advertising
• analyse transculturelle
• travailleuses
• femme au foyer
• taux d'activité
• niveau d'enseignement
• soins aux enfants
• famille
• femmes mariées
• cycle de vie
• mère exerçant un emploi
• attitude des salariés
• comportement du consommateur
• tableau statistique
• análisis transcultural
• trabajadoras
• ama de casa
• tasa de actividad de mano de obra
• motivación
• nivel educativo
• cuidado infantil
• familia
• mujeres casadas
• ciclo vital
• trabajadora madre de familia
• actitud de los trabajadores
• comportamiento del consumidor
• cuadros estadísticos
• Latin America
• OECD countries
• Amérique latine
• pays de l'OCDE
• América Latina
• países de la OCDE

Genre/Form

• reference.
• référence bibliographique.
• referencia.

Note

• Includes index.

Bibliography (note)

• Bibliography: p. 287-309.

ISBN

• 0875842011
• 9780875842011

LCCN

88024379

OCLC

• ocm18380095
• 18380095
• SCSB-1712450

Owning Institutions

Princeton University Library