Research Catalog

Ad hoc Arabism: advertising, culture and technology in Saudi Arabia

Title: Ad hoc Arabism: advertising, culture and technology in Saudi Arabia / Roni Zirinski.
Author: Zirinski, Roni.
Publication: New York : P. Lang, ©2005.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	HF5813.S28 Z57 2005	Off-site

Details

Description

xiv, 176 pages : illustrations; 23 cm

Summary

"Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East."--Jacket.

Subject

Bibliography (note)

Includes bibliographical references (p. [163]-172) and index.

Contents

List of illustrations -- Acknowledgments -- Introduction: toward a semiotic analysis -- Of advertising in Saudi Arabia -- Ilm al-miqat, the science of times: timepieces and history -- The camel and the wheel: automobiles in the desert -- Sihah wa-afiyyah: food ads from the futur to hilwayat -- Ughmuri ahasisaki: cosmetics and personal care products -- Home and away: electronics, leisure, and recreation -- The calligraphic ad: pens, writing, and grammar -- Epilogue: hybridic Arabism -- Notes -- Bibliography -- Index.

ISBN

0820474452
9780820474458

LCCN

2005010088
9780820474458

OCLC

ocm58985719
58985719
SCSB-1413495

Owning Institutions

Princeton University Library