Research Catalog

Title

Entrepreneurial decision-making : individuals, tasks and cognitions / Veronica Gustafsson.

Author

Gustafsson, Veronica, 1968-

Publication

Cheltenham, UK ; Northampton, MA : E. Elgar, ©2006.

Items in the Library & Off-site

Details

Description

xii, 155 pages : illustrations; 24 cm

Summary

"This book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success." "Presenting a combination of cognitive psychology and entrepreneurship theory with important practical implications, this book will strongly appeal to those involved in the study of entrepreneurship and cognitive psychology, and business and management. Entrepreneurs themselves will also find much to interest them in this book."--Jacket.

Subject

• Entrepreneurship > Decision making
• Businesspeople > Psychology
• New business enterprises > Management > Decision making
• Führungsentscheidung
• Management
• Unternehmen

Bibliography (note)

• Includes bibliographical references (p. 134-147) and index.

Contents

1. Entrepreneurship research and decision-making -- 2. Decision-making research in cognitive psychology -- 3. Entrepreneurial decision-making -- 4. Participants, tasks and methods of analysis -- 5. Cognitions in experts and novices -- 6. Opportunities found and rejected -- 7. Conclusions and implications.

ISBN

• 1845422910
• 9781845422912

LCCN

• 2006040927
• 9781845422912

OCLC

• ocm64594419
• 64594419
• SCSB-1415258

Owning Institutions

Princeton University Library