Research Catalog

Washing the brain : metaphor and hidden ideology

Title
Washing the brain : metaphor and hidden ideology / Andrew Goatly.
Author
Goatly, Andrew, 1950-
Publication
Amsterdam ; Philadelphia : John Benjamins Pub. Co., ©2007.

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TextUse in library B823.3 .G58 2007Off-site

Details

Description
xvi, 431 pages : illustrations; 25 cm.
Summary
"Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex."--Jacket.
Series Statement
Discourse approaches to politics, society, and culture, 1569-9463 ; v. 23
Uniform Title
Discourse approaches to politics, society, and culture ; v. 23.
Subject
  • Ideology
  • Metaphor
  • English language > Rhetoric
  • Metaphor
  • ideology
  • metaphor
  • idéologie > métaphore
Bibliography (note)
  • Includes bibliographical references (p. [403]-414) and indexes.
Contents
Ch. 1. Introducing metaphor -- Ch. 2. Metaphors of power -- Ch. 3. Metaphors for humans and the living world -- Ch. 4. Humans as animals, literal or metaphorical? -- Ch. 5. Interactions between metaphor themes -- Ch. 6. Are metaphorical themes universal? -- Ch. 7. Grammar, metaphor and ecology -- Ch. 8. Capitalism and the development ideological metaphors.
ISBN
  • 9789027227133
  • 9027227136
  • 9027227209
  • 9789027227201
LCCN
2006052616
OCLC
  • ocm76184244
  • 76184244
  • SCSB-9475277
Owning Institutions
Princeton University Library