Research Catalog

Marketing research and knowledge development : an assessment for marketing management

Title
Marketing research and knowledge development : an assessment for marketing management / John G. Myers, William F. Massy, Stephen A. Greyser.
Author
Myers, John G., 1933-
Publication
Englewood Cliffs, N.J. : Prentice-Hall, ©1980.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
Book/TextUse in library HF5415.2 .M945Off-site

Details

Additional Authors
  • Massy, William F.
  • Greyser, Stephen A.
Description
xiv, 306 pages : illustrations; 24 cm
Subject
  • Marketing research > United States
  • Marketing research
  • Marketingforschung
  • Marketingmanagement
  • Weiterbildung
  • Marketing
  • United States
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 0135576865
  • 9780135576861
LCCN
80013929
OCLC
  • ocm06222938
  • 6222938
  • SCSB-23913
Owning Institutions
Princeton University Library