Research Catalog

Marketinggeschichte : die Genese einer modernen Sozialtechnik

Title
Marketinggeschichte : die Genese einer modernen Sozialtechnik / Hartmut Berghoff (Hg.).
Publication
Frankfurt ; New York : Campus, c2007.

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Details

Additional Authors
  • Berghoff, Hartmut.
  • Niedersächsische Staats- und Universitätsbibliothek Göttingen.
Description
409 p. : ill.; 22 cm.
Subject
  • Marketing > Congresses
  • Marketing > History > Congresses
  • Marketing > Study and teaching > Congresses
Note
  • Papers from a workshop held Feb. 16-17, 2006, at the Staats- und Universitätsbibliothek Göttingen.
Bibliography (note)
  • Includes bibliographical references and indexes.
ISBN
  • 9783593383231 (pbk.)
  • 3593383233 (pbk.)
LCCN
2007462484
OCLC
  • ocn150414412
  • SCSB-1437930
Owning Institutions
Princeton University Library