Research Catalog
Campaign for president : the managers look at '88
- Title
- Campaign for president : the managers look at '88 / edited by David R. Runkel.
- Publication
- Dover, Mass. : Auburn House, ©1989.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | E880 .C363 1989 | Off-site |
Details
- Additional Authors
- Runkel, David R.
- Description
- xi, 305 pages; 24 cm
- Summary
- An analysis of the 1988 presidential campaign from the viewpoint of those involved in making campaign decisions. Consists mainly of verbatim transcripts of discussions about the campaign by party leaders and by those who held top management positions in each of the announced campaigns.
- Subject
- Genre/Form
- Conference papers and proceedings.
- Note
- Based on a meeting held December 2-4, 1988, sponsored by the Institute of Politics at the John F. Kennedy School of Government, Harvard University.
- Includes index.
- Contents
- Campaign strategies -- Character cops at work -- Campaign organization -- The Message: advertising, sound bites, and reporting polls -- Money and the campiagn -- Election campaign strategy: conventions, VP Choices, and debates -- Toward improvement of the system.
- ISBN
- 0865691940
- 9780865691940
- LCCN
- 89006767
- OCLC
- ocm19590813
- 19590813
- SCSB-1727078
- Owning Institutions
- Princeton University Library