Research Catalog

The dynamics of persuasion : communication and attitudes in the 21st century

Title
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
Author
Perloff, Richard M.
Publication
New York : Lawrence Erlbaum Associates, 2008.

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TextUse in library BF637.P4 P39 2008Off-site

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Details

Description
xvii, 563 p. : ill.; 23 cm.
Series Statement
LEA's communication series
Alternative Title
Communication and attitudes in the 21st century
Subject
  • Persuasion (Psychology)
  • Attitude change
  • Influence (Psychology)
Note
  • Earlier edition published 2003.
ISBN
  • 9780805863598 (hbk.)
  • 0805863591 (hbk.)
  • 0805863605 (pbk.)
  • 9780805863604 (pbk.)
OCLC
  • ocn181926866
  • SCSB-1455988
Owning Institutions
Princeton University Library