Research Catalog
Advanced Web metrics with Google Analytics
- Title
- Advanced Web metrics with Google Analytics / Brian Clifton.
- Author
- Clifton, Brian, 1969-
- Publication
- Indianapolis, Ind. : Wiley Pub., ©2008.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Use in library | TK5105.885.G66 C55 2008 | Off-site |
Details
- Description
- xix, 364 pages : illustrations, maps; 24 cm.
- Summary
- This work offers advanced Google Analytic tips and techniques while showing how to actually implement web analytics methods and concepts. Packed with definitions, tactics, techniques and workarounds, the book's best practices and advanced implementation and usage techniques will empower anyone to use GA to improve their site.
- Series Statement
- Serious skills
- Uniform Title
- Serious skills.
- Subject
- Genre/Form
- Statistics.
- Statistiques.
- Bibliography (note)
- Includes bibliographical references (p. 348-351) and index.
- Contents
- Why understanding your web traffic is important to your business -- Available methodologies -- Where Google analytics fits -- Using the Google analytics interface -- Top 10 reports -- Getting started -- Advanced implementation -- Best practices configuration guide -- Google analytics hacks -- Focus on key performance indicators -- Real world analyst tasks.
- ISBN
- 9780470253120
- 0470253126
- LCCN
- 2008001405
- 99820449787
- OCLC
- ocn191732260
- 191732260
- SCSB-9303484
- Owning Institutions
- Princeton University Library