Research Catalog

Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /

Title
Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
Author
Rutherford, David.
Publication
Waterloo, Ont. : Wilfrid Laurier University Press, c2008.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextUse in library HF5415 .R88 2008Off-site

Holdings

Details

Additional Authors
Knowles, Jonathan.
Description
xvi, 155 p. : ill.; 23 cm.
Subject
  • Advertising > Rate of return
  • Brand name products > Valuation
  • Marketing > Finance
  • Rate of return
Note
  • Co-published by the Institute of Communication Agencies.
Bibliography (note)
  • Includes bibliographical references (p. 135-137) and index.
ISBN
  • 9781554580316 (pbk.)
  • 1554580315 (pbk.)
OCLC
  • ocn181492200
  • 181492200
Owning Institutions
Princeton University Library