Research Catalog

There's a Tsotsi in the boardroom : winning in a hostile world

Title
There's a Tsotsi in the boardroom : winning in a hostile world / Muzi Kuzwayo.
Author
Kuzwayo, Muzi.
Publication
Johannesburg : Jacana Media, 2007.

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StatusFormatAccessCall NumberItem Location
TextUse in library HF5415.12.S75 K893 2007Off-site

Details

Description
132 pages, 8 unnumbered pages of plates : illustrations (chiefly color); 24 cm
Subject
  • Marketing > South Africa
  • Advertising > South Africa
  • Advertising
  • Marketing
  • Marketing
  • Werbung
  • South Africa
  • Südafrika <Staat>
Bibliography (note)
  • Includes bibliographical references (p. 127-132)
Contents
A view from the township -- The first rule -- The crack in the foundation -- The four cents loaf and other stories -- Forget the vision and the mission -- The race to self-destruction -- High reliability organisations -- The victory of the underdogs -- The Jo'burg City Deep Market -- The market framework -- Price, image and quality -- The consumer -- The mischief within markets -- The future.
ISBN
  • 1770090878
  • 9781770090873
LCCN
  • 2007325280
  • 9781770090873
OCLC
  • ocm76816499
  • 76816499
  • SCSB-1493828
Owning Institutions
Princeton University Library