Research Catalog

Title

International business strategy : rethinking the foundations of global corporate success / Alain Verbeke.

Author

Verbeke, Alain.

Publication

Cambridge, UK ; New York : Cambridge University Press, 2009.

Items in the Library & Off-site

Details

Description

xxiii, 481 pages : illustrations; 26 cm

Summary

This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. Students will gain the practical knowledge and skills through a critical study of mainstream strategy models and the analysis of 45 key journal articles.

Subject

• International business enterprises > Management
• International business enterprises > Management > Case studies
• Strategic planning
• Strategic planning > Case studies
• International business enterprises > Management
• Strategic planning
• Internationales Management
• Strategisches Management
• Multinationales Unternehmen
• Strategische Planung
• Multinationales Unternehmen
• Management
• Strategische Planung
• Strategische Unternehmensführung
• Multinational companies > business strategy
• International business > case studies
• Strategisches Management

Genre/Form

• Case studies
• Case studies.
• Études de cas.
• Lehrbuch.

Note

• Includes index.

Bibliography (note)

• Includes bibliographical references (pages 461-466) and index.

Contents

Introduction -- Part I. Core Concepts: 1. Conceptual foundations of international business strategy -- 2. The critical role of firm-specific advantages -- 3. The nature of home country location advantages -- 4. The problem with host country location advantages -- 5. Combining firm-specific advantages and location advantages in an MNE network -- Part II. Functional Issues: 6. International innovation -- 7. International sourcing and production -- 8. International finance -- 9. International human resource management -- 10. International marketing -- Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors -- 12. Entry mode dynamics 2: strategic alliance partners -- 13. Entry mode dynamics 3: merger partners -- 14. The role of emerging economies -- 15a. International strategies of corporate social responsibility -- 15b. International strategies of environmental sustainability -- Conclusion: the true foundations of global corporate success.

ISBN

• 9780521862585
• 0521862582
• 9780521681117
• 0521681111

LCCN

2009275903

OCLC

• ocn244652612
• 244652612
• SCSB-1503187

Owning Institutions

Princeton University Library