Research Catalog

バリュー消費 : 「欲ばりな消費集団」の行動原理

Title
  • バリュー消費 : 「欲ばりな消費集団」の行動原理 / 田村正紀.
  • Baryū shōhi : "yokubarina shōhi shūdan" no kōdō genri / Tamura Masanori.
Author
  • 田村正紀, 1940-
  • Tamura, Masanori, 1940-
Publication
  • 東京 : 日本経済新聞社, 2006.
  • Tōkyō : Nihon Keizai Shinbunsha, 2006.

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Book/TextUse in library HF5415.33.J3 T36 2006Off-site

Details

Description
250 pages : illustrations; 20 cm
Alternative Title
Value consumption
Subject
  • Consumer behavior > Japan
  • Marketing > Japan
  • Consumer behavior
  • Marketing
  • Māketingu
  • Shōhisha
  • Japan
Bibliography (note)
  • Includes bibliographical references (p. 243-250).
Language (note)
  • In Japanese.
ISBN
  • 4532351979
  • 9784532351977
OCLC
  • ocm76916623
  • 76916623
  • SCSB-1517792
Owning Institutions
Princeton University Library