Research Catalog

Public relations and the social web : how to use social media and web 2.0 in communications

Title
Public relations and the social web : how to use social media and web 2.0 in communications / Rob Brown.
Author
Brown, Rob, 1962 December 17-
Publication
London ; Philadelphia : Kogan Page, 2009.

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Details

Description
x, 182 pages; 25 cm
Summary
Rob Brown explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics.
Alternative Title
How to use social media and web 2.0 in communications
Subject
  • Public relations
  • Internet in public relations
  • Public Relations
  • public relations
  • Internet in public relations
  • Public relations
  • World Wide Web 2.0
  • Öffentlichkeitsarbeit
  • Promotie (public relations)
  • Internet
  • Sociale netwerken
Note
  • Includes index.
Contents
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
ISBN
  • 9780749455071
  • 0749455071
LCCN
2008049603
OCLC
  • ocn276334477
  • 276334477
  • SCSB-8805067
Owning Institutions
Princeton University Library