Research Catalog
Information campaigns : balancing social values and social change
- Title
- Information campaigns : balancing social values and social change / editor, Charles T. Salmon.
- Publication
- Newbury Park, Calif. : Sage Publications, ©1989.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HM263 .I5195 1989 | Off-site |
Details
- Additional Authors
- Salmon, Charles T. (Charles Thomas)
- Description
- 306 pages : illustrations; 23 cm.
- Series Statement
- Sage annual reviews of communication research ; v. 18
- Uniform Title
- Sage annual reviews of communication research ; v. 18.
- Subject
- Publicity
- Marketing > Social aspects
- Communication > Social aspects
- Social change
- Social marketing
- Advertising
- Social Change
- Social Marketing
- advertising
- 05.31 publicity
- Advertising
- Communication > Social aspects
- Marketing > Social aspects
- Publicity
- Social change
- Social marketing
- Öffentlichkeitsarbeit
- Aufsatzsammlung
- Overheidsvoorlichting
- Marketing
- Gedragsbeïnvloeding
- Bibliography (note)
- Includes bibliographical references.
- Contents
- Part 1: Campaign and social structure -- Campaigns for social "improvement": an overview of values, rationales, and impacts / Charles T. Salmon -- Community power and leadership analysis in lifestyle campaigns / John R. Finnegan, Jr., Neil Bracht and K. Viswanath -- Family planning, abortion and AIDS: sexuality and communication campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers -- The knowledge-behavior gap in public information campaigns: a development communication view / Robert Hornik -- Media coverage and social movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue -- Information and power: toward a critical theory of information campaigns / Lana F. Rakow -- Campaigns, change and culture: on the polluting potential of persuasion / Richard W. Pollay -- Part 2: The campaign process -- Publics, audiences and market segments: segmentation principles for campaigns / James E. Grunig -- Message strategies for information campaigns: a social psychological analysis / Patricia G. Devine and Edward R. Hirt -- Strategies and tactics in political campaigns / Garrett J. O'Keefe -- Estimating the magnitude of threats to validity of information campaign effects / Steven H. Chaffee, Connie Roser and June Flora.
- ISBN
- 0803932189
- 9780803932180
- 0803932197
- 9780803932197
- LCCN
- 89033256
- OCLC
- ocm19670330
- 19670330
- SCSB-8802224
- Owning Institutions
- Princeton University Library