Research Catalog

Title

Product research : the art and science behind successful product launches / N.R. Srinivasan Raghavan, John A. Cafeo, editors.

Publication

Dordrecht ; New York : Springer, ©2009.

Items in the Library & Off-site

Details

Additional Authors

• Srinivasa Raghavan, N. R.
• Cafeo, John A.

Description

xii, 305 p. : ill.; 24 cm.

Subject

• New products
• Engineering design
• Produktentwicklung
• Markov-Kette
• Produktpositionierung
• Mathematisches Modell
• Forschung und Entwicklung
• Innovation

Bibliography (note)

• Includes bibliographical references and index.

Contents

I. Innovation and information sharing in product design -- Improving Intuition in Product Development Decisions / Jeffrey Hartley -- Design Creativity Research / Amaresh Chakrabarti -- User Experience-Driven Wireless Services Development / Jee Y. Park and Giridhar D. Mandyam -- Integrating Distributed Design Information in Decision-based Design / Justin A. Rockwell, Sundar Krishnamurty, Ian R. Grosse, Jack Wileden -- II. Decision making in engineering design: -- The Mathematics of Prediction / George A. Hazelrigg -- A Study of Simulated Decision-Making in Preliminary Vehicle Design / Joseph A. Donndelinger, J. A. Cafeo, and R. L. Nagel -- Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems / S. S. Rao and Kiran K. Annamdas -- Role of Robust Engineering in Product Development / Rajesh Jugulum -- Distributed Collaborative Designs: Challenges and Opportunities / Abhijit Deshmukh, Timothy Middelkoop, and Chandrasekar Sundaram -- III. Customer driven product definition: -- Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process -- A Practitioner's perspective / Srinivasan Rajagopalan -- A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer / R P Suresh and Anil K Maddulapalli -- Text mining of Internet content: The bridge connecting product research with customers in the digital era / S.Shivashankar, B. Ravindran, N.R.Srinivasa Raghavan -- A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute levels for Conjoint Study / Malay Bhattacharyya and Atanu Chaudhuri -- IV. Quantitative methods for product planning: -- Project Risk Modelling and Assessment in New Product Development / Jian-Bo Yang, Dawei Tang, Dong-Ling Xu, Kwai-Sang Chin -- Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences using Local Markov Models / Satish T.S. Bukkapatnam, Hui Yang, Foad Modhavi -- Two period product choice models for commercial vehicles / Atanu Chaudhuri and K.N Singh.

ISBN

• 9789048128594
• 9048128595
• 9789048128600
• 9048128609

LCCN

2009929635

OCLC

• ocn551046789
• 551046789
• SCSB-9140018

Owning Institutions

Princeton University Library