Research Catalog

Title

Marketing the arts : a fresh approach / edited by Daragh O'Reilly and Finola Kerrigan.

Publication

• Milton Park, Abingdon, Oxon ; New York : Routledge, 2010.
• ©2010

Items in the Library & Off-site

Details

Additional Authors

• O'Reilly, Daragh.
• Kerrigan, Finola.

Description

xviii, 305 pages : illustrations; 24 cm

Summary

This title offers ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

Subject

• Arts > Marketing
• Gesellschaft
• Kunst
• Kunstmarkt
• Künste
• Marketing

Bibliography (note)

• Includes bibliographical references (p. [267]-299) and index.

Contents

Marketing the arts / Daragh O'Reilly, Finola Kerrigan -- Challenging conventions in arts marketing : experiencing the skull / Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook -- The artist in brand culture / Jonathan E. Schroeder -- The tension between artistic and market orientation in visual art / Ian Fillis -- From missionary to market maker : reconceptualizing arts marketing in practice / Debi Hayes, Simon Roodhouse -- Conversation, collaboration and cooperation : courting new audiences for a new century / Angela Osborne, Ruth Rentschler -- Working weeks, rave weekends : identity fragmentation and the emergence of new communities / Christina Goulding, Avi Shankar, Richard Elliott -- Generating aesthetic experiences from ordinary activity : new technology and the museum experience / Drik Vom Lehn -- From luxury to necessity : the changing role of qualitative research in the arts / Lisa Baxter -- Dreaming of artistic excellence, popularity, or both? / Michela Addis, Morris B. Holbrook -- Between fan culture and copyright infringement : manga scanlation / Hye-kyung Lee -- Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman -- Evolving perspectives on music consumption / Ggretchen Larsen, Rob Lawson -- Musings from Miles : what Miles Davis can tell us about music and marketing / Noel Dennis, Michael Macaulay -- A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan, Matt Fenton, Daniela Sangiorgi -- Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world / Elizabeth Carnegie -- Extreme cultural and marketing makeover : Liverpool home edition / Anthony Patterson -- The brand stripped bare by its marketers, even / Stephen Brown.

ISBN

• 9780415496858
• 0415496853
• 9780415496865
• 0415496861
• 9780203855072 (canceled/invalid)
• 0203855078 (canceled/invalid)

LCCN

2009039114

OCLC

• ocn430056978
• 430056978
• SCSB-1559084

Owning Institutions

Princeton University Library