Research Catalog
The role of advertising agencies in Canada's service sector
- Title
- The role of advertising agencies in Canada's service sector / Kristian S. Palda.
- Author
- Palda, Kristian S.
- Publication
- Vancouver, B.C., Canada : Fraser Institute, ©1988.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF6182.C2 P35 1988 | Off-site |
Details
- Description
- xvi, 112, [1] p. : ill.; 22 cm.
- Summary
- From the back cover: Despite its modest size (total revenues about $1.5 billion), the sector's member firms play a crucial role in disseninating market information in Canada's economy. That role is described and analyzed here, with the backing of private and public statistics. No similar study of U.S. advertising agencies is available. The industry is well endowed with human capital, is technologically progressive and is probably as productive as its U.S. counterpart. The principal challenge it faces is not freer trade but the global standardization of advertising from the foreign headquarters of multinational enterprises.
- Series Statement
- The Economics of the service sector in Canada, 0835-4227
- Uniform Title
- Economics of the service sector in Canada
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [113]).
- ISBN
- 0889751099
- 9780889751095
- LCCN
- 89181894
- ZBWT00215735
- OCLC
- ocm21484879
- 21484879
- SCSB-1906344
- Owning Institutions
- Princeton University Library