Research Catalog

Managing customer relationships : a strategic framework

Title
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
Author
Peppers, Don.
Publication
Hoboken, N.J. : Wiley, c2011.

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TextUse in library HF5415.5 .P458 2011Off-site

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Details

Additional Authors
Rogers, Martha, 1952-
Description
xv, 512 p. : ill.; 26 cm.
Subject
  • Customer relations > Management
  • Consumers' preferences
  • Relationship marketing
  • Information storage and retrieval systems > Marketing
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
ISBN
  • 9780470423479 (cloth)
  • 0470423471 (cloth)
LCCN
2010027042
OCLC
  • ocn643764006
  • SCSB-1635921
Owning Institutions
Princeton University Library