Research Catalog
The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business
- Title
- The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson.
- Author
- Pearson, Timothy R.
- Publication
- New York : McGraw-Hill, 2011.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5415.1255 .P43 2011 | Off-site |
Details
- Description
- xi, 240 pages; 23 cm
- Summary
- Argues that the new methods of human communication require a new perspective on marketing, outlining a plan to reinvent the marketing industry by applying quantitative data and providing leadership in a new business landscape.
- Alternative Title
- 6 new rules to reinvent your brand & reignite your business
- Six new rules to reinvent your brand & reignite your business
- Subject
- Note
- Includes bibliographical references (p. 219-232) and index.
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Core is everything -- You have nothing without the foundation -- There are many choices but only one custmomer -- Do the right things for the right reasons -- Infrastructure is more than just pipes -- Lead and others will follow.
- ISBN
- 9780071788229
- 0071788220
- 9780071762557
- 0071762558
- LCCN
- 2010047468
- OCLC
- ocn742509931
- 742509931
- SCSB-1635981
- Owning Institutions
- Princeton University Library