Research Catalog
Chasing the monster idea : the marketer's almanac for predicting idea epicness
- Title
- Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.
- Author
- Mumaw, Stefan.
- Publication
- Hoboken, NJ : John Wiley & Sons Inc., 2011.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415 .M79 2011 | Off-site |
Details
- Description
- 217 pages : illustrations; 23 cm
- Summary
- So, how can you tell a monster idea from a mediocre one? In the world of business, particularly in advertising and marketing, that's not as simple a question as it seems. Sure, with the benefit of hindsight, it's easy to see a monster idea for what it is. But what about before you take the leap of faith and invest resources and energy in your idea?
- In Chasing the Monster Idea, ad man Stefan Mumaw provides a seven-step process for gauging the potential of any big idea. Based on real-world examples and anecdotes from some of the world's most prominent marketers and businesspeople, Stefan presents seven questions for determining whether you've got the potential for a truly explosive idea or the makings of a fizzling dud.
- If you're a marketer, advertiser, product developer, or creative, your job depends on knowing whether your idea will change the world or barely make a mark. Chasing the Monster Idea shows you how to test your ideas in a systematic manner to see if you have what it takes to change the world. --Book Jacket.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 199-208) and index.
- ISBN
- 9780470915851
- 0470915854
- LCCN
- 2011276761
- OCLC
- ocn664666874
- 664666874
- SCSB-1636744
- Owning Institutions
- Princeton University Library