Research Catalog

Title

The principles of Islamic marketing / Baker Ahmad Alserhan.

Author

Alserhan, Baker Ahmad.

Publication

Farnham, Surrey, England ; Burlington, VT : Gower Pub., ©2011.

Items in the Library & Off-site

Details

Description

xiii, 204 pages : illustrations; 26 cm

Summary

Principles of Islamic Marketing is designed to fill a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets. His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms. Above all "Principles of Islamic Marketing" will lay the foundation of, and advance, Islamic Marketing as a new social science. -- Book Cover.

Subject

• Markets > Islamic countries
• Business and Management
• Commerce
• Markets
• Internationales Marketing
• Verbraucherverhalten
• Wirtschaftsethik
• Handel
• Markt
• Islam
• Wirtschaft
• Islamic countries > Commerce
• Islamic countries
• Islamische Staaten
• Islamische Staaten

Note

• Includes index.

Contents

Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.

ISBN

• 9780566089220
• 056608922X
• 9781409428947
• 140942894X

LCCN

2010052247

OCLC

• ocn694172166
• 694172166
• SCSB-1636745

Owning Institutions

Princeton University Library