Research Catalog
Positioning the brand : an inside-out approach
- Title
- Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
- Author
- Riezebos, H. J., 1960-
- Publication
- Abingdon, Oxon ; New York, NY : Routledge, 2011.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.15 .R544 2011 | Off-site |
Details
- Additional Authors
- Grinten, Jaap van der.
- Description
- vi, 191 pages : illustrations; 23 cm
- Summary
- Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments & even individual persons. An explosion of good quality products on the market & targeted media & advertising campaigns has led to an increasing interest in strategic positioning.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [177]-180) and index.
- ISBN
- 9780415665186
- 0415665183
- 9780415665193
- 0415665191
- 9780203802489
- 0203802489
- LCCN
- 2011013949
- OCLC
- ocn671700731
- 671700731
- SCSB-1636762
- Owning Institutions
- Princeton University Library