Research Catalog

The new rules of retail : competing in the world's toughest marketplace

Title: The new rules of retail : competing in the world's toughest marketplace / Robin Lewis & Michael Dart.
Author: Lewis, Robin, 1940-
Publication: New York, NY : Palgrave Macmillan, 2010.

Items in the Library & Off-site

Filter by

1 Item

Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	HF5429 .L4854 2010	Off-site

Details

Additional Authors

Dart, Michael.

Description

xviii, 236 pages : illustrations; 25 cm

Summary

"Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. * Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. * Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. * The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost."--

Subject

Bibliography (note)

Includes bibliographical references (p. [223]-228) and index.

Contents

Tsunami -- The story -- Defining the three waves of retailing -- The new rules of retail -- The masters.

ISBN

9780230105720
0230105726

LCCN

2010039095

OCLC

ocn607977708
607977708
SCSB-1638368

Owning Institutions

Princeton University Library