Research Catalog

The silver market phenomenon : marketing and innovation in the aging society

Title
The silver market phenomenon : marketing and innovation in the aging society / Florian Kohlbacher, Cornelius Herstatt, editors.
Publication
Heidelberg [Germany] ; London ; New York : Springer, ©2011.

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Details

Additional Authors
  • Kohlbacher, Florian.
  • Herstatt, Cornelius.
Found In
Springer eBooks
Description
xxxiv, 463 pages : illustrations, maps; 24 cm
Summary
This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from various industries and countries.
Subject
  • Marketing > Social aspects
  • Population aging > Economic aspects
  • Older consumers > Attitudes
  • Business and Management
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 9783642143373
  • 3642143377
  • 9783642143380
  • 3642143385
LCCN
  • 2010938945
  • 10.1007/978-3-642-14338-0
OCLC
  • ocn665138999
  • 665138999
  • SCSB-1638363
Owning Institutions
Princeton University Library