Research Catalog

Guerrilla advertising 2 : more unconventional brand communication

Title
Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas.
Author
Lucas, Gavin, 1975-
Publication
London : Laurence King, 2011.

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TextUse in library HF5837 .L8337 2011q OversizeOff-site

Details

Description
189 pages : chiefly color illustrations; 30 cm
Summary
Showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations, and individuals to promote themselves, their ideas, and their products.
Alternative Title
Guerrilla advertising two
Subject
  • Advertising campaigns
  • Advertising
  • Publicity
  • advertising campaigns
  • advertising
  • Business and Management
  • Reclame
  • Grafische vormgeving
  • Merken
Contents
Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.
ISBN
  • 9781856697477
  • 1856697479
OCLC
  • ocn750894674
  • 750894674
  • SCSB-1649436
Owning Institutions
Princeton University Library