Research Catalog
Spending advertising money in the digital age : how to navigate the media flow
- Title
- Spending advertising money in the digital age : how to navigate the media flow / Hamish Pringle and Jim Marshall.
- Author
- Pringle, Hamish.
- Publication
- London ; Philadelphia : Kogan Page, 2012.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5823 .P737 2012 | Off-site |
Details
- Additional Authors
- Marshall, Jim, 1955-
- Description
- xx, 316 pages : illustrations; 24 cm
- Summary
- "You're beyond the basics, so dive right in and really put Excel formulas and functions to work! This supremely organized reference packs hundreds of timesaving solutions, troubleshooting tips, and workarounds. It's all muscle and no fluff. Discover how the experts increase their data analysis capabilities with Excel - and challenge yourself to new levels of mastery"--Publisher description.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Part I: Media fundamentals -- The evolution of the media agency -- People's relationship with media -- Part II: Overview of the UK media marketplace -- The current UK media landscape -- Key points on UK media research -- New insights from IPA touchpoints -- How the Bellwether report can help -- Part III: How to make media work more effectively -- How to set an effective media budget -- The importance of a good brief -- Developing a successful media strategy -- Why using multi-media works -- Choosing the multi-media mix -- Part IV: The strengths of each medium -- Contributors -- Cinema -- Direct mail and e-mail -- Magazines -- National newspapers -- Local newspapers -- Online -- Out-of-home -- Point of purchase -- Radio -- Sponsorship -- Television -- Part V: Where's it all going? -- Media channels in future -- Media owners in future -- Media agencies in future -- Multi-media strategies in future.
- ISBN
- 9780749463052
- 0749463058
- 9780749463083
- 0749463082
- LCCN
- 2011020110
- OCLC
- ocn697267501
- 697267501
- SCSB-1649439
- Owning Institutions
- Princeton University Library