Research Catalog
Luxury retail management : how the world's top brands provide quality product and service support
- Title
- Luxury retail management : how the world's top brands provide quality product and service support / Michel Chevalier, Michel Gutsatz.
- Author
- Chevalier, Michel, 1943-
- Publication
- Singapore : John Wiley & Sons Singapore Pte., 2012.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HD9999.L852 C34 2012 | Off-site |
Details
- Additional Authors
- Gutsatz, Michel.
- Description
- xiii, 306 pages : illustrations; 24 cm
- Summary
- 'Luxury Retailing Management' is your gold-plated ticket to the glamorous world of luxury retail. Learn the secrets for reaching the luxury customer, including the techniques exclusive to this sector.
- Subject
- Note
- 其他题名:How the World's Top Brands Provide Quality Product and Service Support.
- Bibliography (note)
- Includes bibliographical references (p. 291-293) and index.
- Contents
- Chapter 1. Luxury and brand power -- Chapter 2. The distribution models of luxury -- Chapter 3. The difference outlets of luxury distribution -- Chapter 4. The internet as a channel of distribution -- Chapter 5. Luxury store location -- Chaper 6. Luxury store concept and design -- Chapter 7. Luxury store economics -- Chapter 8. Luxury retail pricing -- Chapter 9. Customer in-store behavior -- Chapter 10. The importance of stores in customer relationship building -- Chapter 11. Building loyalty in luxury brands -- Chapter 12. Advertising and communication -- Chapter 13. The future of luxury brand retailing.
- ISBN
- 9780470830260
- 0470830263
- 9780470830284
- 047083028X
- 9780470830277
- 0470830271
- 9780470830291
- 0470830298
- 9780470830287 (Mobi) (canceled/invalid)
- 9780470830281 (ePub.) (canceled/invalid)
- LCCN
- 2011277590
- OCLC
- ocn749854757
- 749854757
- SCSB-1658500
- Owning Institutions
- Princeton University Library