Research Catalog
The Apple experience : secrets to building insanely great customer loyalty
- Title
- The Apple experience : secrets to building insanely great customer loyalty / Carmine Gallo.
- Author
- Gallo, Carmine.
- Publication
- New York : McGraw-Hill, ©2012.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5415.5 .G356 2012 | Off-site |
Details
- Description
- xviii, 234 pages : illustrations; 24 cm
- Summary
- Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your team -- Serving your external customer -- Follow Apple's 5 steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple.
- ISBN
- 9780071793209
- 0071793208
- 9781259027680
- 1259027686
- LCCN
- 2012005418
- OCLC
- ocn789169631
- 789169631
- SCSB-1658525
- Owning Institutions
- Princeton University Library