Research Catalog

Title

The conversation manager : the power of the modern consumer, the end of the traditional advertiser / Steven Van Belleghem ; [foreword by Rudy Moenaert].

Author

Van Belleghem, Steven.

Publication

London ; Philadelphia : Kogan Page, 2012.

Items in the Library & Off-site

Details

Additional Authors

Moenaert, rudy.

Description

x, 212 pages : illustrations; 24 cm

Summary

"The increasing popularity and importance of social media in the recent year, created a growing gap between the modern, internet savvy, consumers and traditional means of advertising. With the old and tested marketing techniques no longer being effective, marketers who do not want to fall behind need to become Conversation Managers and engage with the need breed of consumers, often using digital platforms. To do this, learning to listen and communicating with your consumers are critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional style advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.

Subject

• Marketing > Social aspects
• Internet marketing > Social aspects
• Customer relations
• Social media
• Management > Social aspects
• social media
• Business and Management
• Customer relations
• Management > Social aspects
• Marketing > Social aspects
• Social media

Bibliography (note)

• Includes bibliographical references (p. [196]-203) and index.

Contents

Together we are strong -- Conversation manager -- I want to be a conversation manager.

ISBN

• 9780749466596
• 0749466596
• 9780749466602
• 074946660X

LCCN

2012003188

OCLC

• ocn772104216
• 772104216
• SCSB-1658515

Owning Institutions

Princeton University Library