Research Catalog

The superpollsters : how they measure and manipulate public opinion in America

Title
The superpollsters : how they measure and manipulate public opinion in America / David W. Moore.
Author
Moore, David W. (David William), 1940-
Publication
New York : Four Walls Eight Windows, ©1992.

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TextUse in library HN90.P8 M66 1992Off-site

Details

Description
xi, 388 pages : illustrations; 24 cm
Summary
Political pollsters have a tremendous influence on what politicians say and how they say it. Pollsters profiled include Shere Hite, George Gallup, Lou Harris, Pat Caddell, Robert Teeter, Richard Wirthlin and Mervin Field.
Alternative Title
Super pollsters how they measure and manipulate public opinion in America
Subject
  • Public opinion > United States
  • Public opinion polls
  • Mass media > United States > Influence
  • Election forecasting > United States
  • Mass Media > influence
  • Public Opinion
  • public opinion polls
  • Election forecasting
  • Mass media > Influence
  • Public opinion
  • Public opinion polls
  • Publieke opinie
  • Opinieonderzoek
  • United States
Genre/Form
  • public opinion polls.
  • Public opinion polls
  • Public opinion polls.
  • Sondages d'opinion.
Note
  • Includes index.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Ch. 1. The Sins of Shere Hite -- Ch. 2. America Speaks -- Ch. 3. Reinventing the Industry -- Ch. 4. The Democratic Presidential Pollsters -- Ch. 5. The Republican Presidential Pollsters -- Ch. 6. The Media Pollsters -- Ch. 7. The California Divide -- Ch. 8. The Elusive Pulse of Democracy.
ISBN
  • 0941423743
  • 9780941423748
LCCN
91030396
OCLC
  • ocm24429814
  • 24429814
  • SCSB-8977419
Owning Institutions
Princeton University Library