Research Catalog
Rethinking reputation : how PR trumps marketing and advertising in the new media world
- Title
- Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.
- Author
- Seitel, Fraser P.
- Publication
- New York : Palgrave Macmillan, 2012.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HD59 .S365 2012 | Off-site |
Details
- Additional Authors
- Doorley, John.
- Description
- x, 235 pages; 25 cm
- Summary
- "Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies--including the BP oil spill and the launch of CitySlips--to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends--for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world."--Publisher description.
- Subject
- Public relations
- Publicity
- Internet in public relations
- Internet in publicity
- Reputation
- Corporate image
- Social media
- Advertising
- public relations
- advertising
- corporate image
- social media
- Advertising
- Corporate image
- Internet in public relations
- Internet in publicity
- Public relations
- Publicity
- Reputation
- Social media
- Image
- Internet
- Öffentlichkeitsarbeit
- Prestige
- Soziale Software
- Unternehmen
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
- ISBN
- 9780230338333
- 023033833X
- 9781137278708
- 1137278706
- LCCN
- 2012011583
- 40021281188
- OCLC
- ocn760974739
- 760974739
- SCSB-1667216
- Owning Institutions
- Princeton University Library