Research Catalog
Positioning : the battle for your mind
- Title
- Positioning : the battle for your mind / by Al Ries and Jack Trout.
- Author
- Ries, Al.
- Publication
- New York : McGraw-Hill, c1986.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5827.2 .R53 1986 | Off-site |
Details
- Additional Authors
- Trout, Jack.
- Description
- x, 213 p.; 21 cm.
- Subject
- Note
- Includes index.
- Bibliography (note)
- Includes index.
- Contents
- What Positioning Is All About -- The Assault on the Mind -- Getting Into the Mind -- Those Little Ladders in Your Head -- You Can't Get There from Here -- Positioning of a Leader -- Positioning of a Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free-Ride Trap -- The Line-Extension Trap -- When Line Extension Can Work -- Positioning a Company: Xerox -- Positioning a Country: Belgium -- Positioning an Island: Jamaica -- Positioning a Product: Milk Duds -- Positioning a Service: Mailgram -- Positioning a Long Island Bank -- Positioning a New Jersey Bank -- Positioning a ski resort: Stowe -- Positioning the Catholic Church -- Positioning Yourself and Your Career -- Positioning Your Business -- Playing the Positioning Game.
- ISBN
- 0070652643
- 9780070652644
- LCCN
- 85014898
- OCLC
- ocm12217302
- SCSB-1667792
- Owning Institutions
- Princeton University Library