Research Catalog

Packaging the presidency : a history and criticism of presidential campaign advertising

Title: Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.
Author: Jamieson, Kathleen Hall.
Publication: New York : Oxford University Press, 1992.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	JK524 .J36 1992	Off-site

Details

Description

xxiii, 546 pages : illustrations; 22 cm

Summary

Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.

Subject

Bibliography (note)

Includes bibliographical references (p. 512-535) and index.

Contents

Introduction -- Ch. 1. Broadsides to Broadcasts -- Ch. 2. 1952: The Election of a Popular Hero -- Ch. 3. 1956: The Reelection of a Popular Hero -- Ch. 4. 1960: Competence, Catholicity, and the Candidates -- Ch. 5. 1964: Goldwater vs. Goldwater -- Ch. 6. 1968: The Competing Pasts of Nixon and Humphrey -- Ch. 7. 1972: The President vs. The Prophet -- Ch. 8. 1976: Integrity, Incumbency, and the Impact of Watergate -- Ch. 9. 1980: "I'm Qualified to Be President and You're Not" -- Ch. 10. 1984: Presidential Prerogatives; Presidential Preemptions -- Ch. 11. 1988: The Pit and the Paradise -- Ch. 12. 1992: Taxes and Trust -- Conclusion -- Notes -- Bibliography -- Index.

ISBN

0195072987
9780195072983
0195072995
9780195072990

LCCN

91019293

OCLC

ocm23766474
23766474
SCSB-1950339

Owning Institutions

Princeton University Library