Research Catalog
Packaging the presidency : a history and criticism of presidential campaign advertising
- Title
- Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.
- Author
- Jamieson, Kathleen Hall.
- Publication
- New York : Oxford University Press, 1992.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Use in library | JK524 .J36 1992 | Off-site |
Details
- Description
- xxiii, 546 pages : illustrations; 22 cm
- Summary
- Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.
- Subject
- USA Präsident
- Geschichte 1952-1988
- 1945-1989
- Presidents > United States > Election
- Advertising, Political > United States
- Advertising, Political
- Politics and government
- Presidents > Election
- Verkiezingscampagnes
- Presidentskandidaten
- Präsidentenwahl
- Wahlpropaganda
- United States > Politics and government > 1945-1989
- United States
- Bibliography (note)
- Includes bibliographical references (p. 512-535) and index.
- Contents
- Introduction -- Ch. 1. Broadsides to Broadcasts -- Ch. 2. 1952: The Election of a Popular Hero -- Ch. 3. 1956: The Reelection of a Popular Hero -- Ch. 4. 1960: Competence, Catholicity, and the Candidates -- Ch. 5. 1964: Goldwater vs. Goldwater -- Ch. 6. 1968: The Competing Pasts of Nixon and Humphrey -- Ch. 7. 1972: The President vs. The Prophet -- Ch. 8. 1976: Integrity, Incumbency, and the Impact of Watergate -- Ch. 9. 1980: "I'm Qualified to Be President and You're Not" -- Ch. 10. 1984: Presidential Prerogatives; Presidential Preemptions -- Ch. 11. 1988: The Pit and the Paradise -- Ch. 12. 1992: Taxes and Trust -- Conclusion -- Notes -- Bibliography -- Index.
- ISBN
- 0195072987
- 9780195072983
- 0195072995
- 9780195072990
- LCCN
- 91019293
- OCLC
- ocm23766474
- 23766474
- SCSB-1950339
- Owning Institutions
- Princeton University Library