Research Catalog

Title

Excellence in public relations and communication management / edited by James E. Grunig with David M. Dozier [and others].

Publication

Hillsdale, N.J. : L. Erlbaum Associates, 1992.

Items in the Library & Off-site

Details

Additional Authors

• Grunig, James E.
• IABC Research Foundation.

Description

xiv, 666 pages : illustrations; 23 cm.

Series Statement

Communication textbook series. Public relations

Uniform Title

Communication textbook series. Public relations.

Subject

• Public relations
• Communication in management
• Public Relations
• public relations
• Relacoes publicas

Note

• Product of a research project of the IABC Research Foundation.

Bibliography (note)

• Includes bibliographical references and indexes.

Credits (note)

• Product of a research project of the IABC Research Foundation.

Contents

1. Communication, Public Relations, and Effective Organizations: An Overview of the Book / James E. Grunig -- pt. I. Basic Theory -- 2. Effect of Worldviews on Public Relations Theory and Practice / James E. Grunig and Jon White -- 3. What Is an Effective Organization? / Larissa A. Grunig, James E. Grunig and William P. Ehling -- 4. Public Relations and Management Decision Making / Jon White and David M. Dozier -- 5. How Communication Managers Can Apply the Theories of Excellence and Effectiveness / Fred C. Repper -- pt. II. Program Level: Effective Planning of Communication Programs -- 6. Strategic Management, Publics, and Issues / James E. Grunig and Fred C. Repper -- 7. Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects / David M. Dozier and William P. Ehling -- 8. Research Firms and Public Relations Practices / David M. Dozier and Fred C. Repper -- pt. III. Departmental Level: Characteristics of Excellent Public Relations Departments -- 9. What is Excellence in Management? / James E. Grunig -- 10. Public Relations Management and Operations Research / William P. Ehling and David M. Dozier -- 11. Models of Public Relations and Communication / James E. Grunig and Larissa A. Grunig -- 12. Organizational Roles of Communications and Public Relations Practitioners / David M. Dozier -- 13. Public Relations and Marketing Practices / William P. Ehling, Jon White and James E. Grunig -- 14. Organization of the Public Relations Function / David M. Dozier and Larissa A. Grunig -- 15. Women in Public Relations: Problems and Opportunities / Linda Childers Hon, Larrisa A. Grunig and David M. Dozier -- 16. Public Relations Education and Professionalism / William P. Ehling -- pt. IV. Organizational Level: The Conditions That Make Excellence in Public Relations Possible.

ISBN

• 0805802266
• 9780805802269
• 0805802274
• 9780805802276

LCCN

92008200

OCLC

• ocm25409477
• 25409477
• SCSB-1950346

Owning Institutions

Princeton University Library