Research Catalog

Title

Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.

Author

Lefebvre, R. Craig, 1959-

Publication

San Francisco, CA : Jossey-Bass, ©2013.

Items in the Library & Off-site

Details

Description

xxiii, 564 pages : illustrations; 24 cm

Summary

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.

Alternative Title

Strategies and tools for improving health, well-being, and the environment

Subject

• Medical care > Marketing
• Health promotion
• Social marketing
• Social change
• Marketing of Health Services > methods
• Health Promotion > methods
• Social Marketing
• Social Change
• Health Promotion
• Health and Fitness
• Social change
• Health promotion
• Medical care > Marketing
• Social marketing
• Sozialer Wandel
• Gesundheit
• Nachhaltigkeit
• Gesundheitsökonomie

Bibliography (note)

• Includes bibliographical references (p. [505]-540) and index.

Contents

The history and domains of social marketing -- Principles of social marketing -- Determinants, context and consequences for individual and social change -- Segmentation and competition -- Moving from descriptions of people to understanding, empathy, and insight -- The consumer experience as the marketer's touchpoint -- Strategic positioning and brands -- Embedding marketing in programs and organizations: Developing strategy -- Using marketing mix components for program development -- Monitoring and evaluation -- Personal and community engagement in change -- Social technologies for social marketing and social change -- Social marketing for dissemination and program sustainability -- Management and innovation.

ISBN

• 9780470936849
• 0470936843
• 9781118221501
• 1118221508
• 9781118235249
• 111823524X
• 9781118259962
• 1118259963

LCCN

2012038467

OCLC

• ocn809616670
• 809616670
• SCSB-1680318

Owning Institutions

Princeton University Library