Research Catalog

Title

Opting in : lessons in social business from a Fortune 500 product manager / Ed Brill.

Author

Brill, Ed.

Publication

Upper Saddle River, NJ : IBM Press, Pearson plc, [2013]

Items in the Library & Off-site

Details

Description

xxiv, 191 pages; 23 cm

Summary

"Does 'social business' work? IBM has proven unequivocally: it does. In Opting In, IBM executive Ed Brill candidly shares best practices, challenges, and results from his social business journey, and shows how his team used it to transform existing products into thriving business lines. This deeply personal extended case study offers you a detailed roadmap for achieving and profiting from deep customer engagement. Brill shares his 15+ years of product management experience at IBM and describes how these techniques and experiences have developed a vibrant marketplace of social business customers world wide"--P. [4] of cover.

Subject

• Brill, Ed
• International Business Machines Corporation > Management
• International Business Machines Corporation
• Product management > Social aspects
• Internet marketing > Social aspects
• Management > Social aspects
• Social media
• Social Media
• social media
• Social marketing > Case studies
• Social marketing
• Case studies
• Business and Management
• Management
• Sociala medier
• Marknadsföring via Internet > sociala aspekter

Bibliography (note)

• Includes bibliographical references and index.

Contents

Why social business? -- The social product manager -- Self, product, or company -- Offense or defense -- Picking a fight -- Activate your advocates -- Tools of the trade -- In real life -- Social inside the organization -- Risk management in social business -- Putting opting in into practice.

ISBN

• 9780133258936
• 0133258939
• 0133258939 (canceled/invalid)

LCCN

2012045979

OCLC

• ocn809028501
• 809028501
• SCSB-1683310

Owning Institutions

Princeton University Library