Research Catalog
Media research techniques
- Title
- Media research techniques / Arthur Asa Berger.
- Author
- Berger, Arthur Asa, 1933-
- Publication
- Newbury Park, Calif. : Sage Publications, ©1991.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | P91 .B44 1991 | Off-site |
Details
- Description
- vii, 148 pages : illustrations; 23 cm
- Summary
- This readable, well-organized text is a beginner's guide to undertaking applied or practical research in media studies. The book has an introduction to research, a presentation of different research techniques and a section on writing up research. Instructors will appreciate the sampling of int.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 142-143) and indexes.
- Contents
- Research Projects -- Guided Research Projects -- Research Logs -- Content Analysis: Newspaper Comics Pages -- Survey Interviews: Media Utilization -- Social Roles: Television Soap Opera Characters -- Depth Interviews: Favorite Singers and Recordings -- Rhetorical Analysis: Magazine Advertisements -- Library Research: Audiences of Radio Talk Shows -- Focus Groups: Reasons for Attending Films -- Experiments: Humor -- Participant Observation: Video Game Players -- Historical Research: Images of Shopping Malls in the Popular Press -- Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press -- Writing and Thinking -- Writing With Style -- Avoiding Common Writing Errors -- Avoiding Common Reasoning Errors -- Writing a Research Report.
- ISBN
- 080394179X
- 9780803941793
- 0803941803
- 9780803941809
- LCCN
- 90025948
- OCLC
- ocm22889984
- 22889984
- SCSB-1954268
- Owning Institutions
- Princeton University Library